Online Reputation Management For Businesses
In this digital era, all businesses should work toward maintaining a positive online reputation. If your company is not a mega-corporation with tens of thousands of loyal customers, it is imperative that you proactively work to restore, manage and monitor your online presence on a weekly (or daily) basis to avoid any brand crises.
Turn to the Sternberg Law Firm in Houston to request a review of your online presence. Counteract any negative reviews through the most effective methods available to you.
How Online Searches Affect Your Business’s Reputation
About 65% of people see online searches as the most trusted source of information about people and companies. That’s a higher level of trust than any other online or offline path to confidence about a person or business.
This reality is particularly critical for the success of a business. Establishments with two negatives on the first page of search engine result risk losing 44% of their customers.
A positive reputation can be the most powerful asset and competitive advantage a business can acquire to outrank and beat its competitors on the internet.
The Lasting Power Of Word-Of-Mouth Advertising
People will always talk. Word of mouth is rapidly becoming a big influencer nowadays. They’ll talk about what they like, what they don’t like, and what they wish they had.
Although marketing has drifted from print to digital, people still talk among themselves about the credibility and reputation of both businesses or individuals. This is true in in-person communications between people just as it is in online forums. Professional advice can help you stay aware of what people are saying about your business and take appropriate actions as needed.
The Impact Of Customer Feedback On A Business’s Internet Presence
The risk of negative customer feedback is a strong deterrent in today’s business world. While working to maintain a positive online reputation is it important that you ensure a positive experience for anyone who comes into contact with your business.
Word-of-mouth marketing is a great way to increase local notoriety and foot traffic with no money spent on advertising or marketing. Positive online reviews are particularly valuable. If you treat your customers well, they will take care of you. The better the reputation of your business is, the more customers will give you a chance.
The opposite is also true, and negative feedback online spreads quickly. A poor customer experience can quickly land you a negative review on Yelp, Google My Business or Trip Advisor. Remember that the customer is always right, it is not worth the negative review to quibble over minor details with customers who may then cause trouble in your online presence.
Schedule A Consultation About Effective Online Reputation Management Strategies
What does your online reputation say about you and your business? To play it safe, ask a professional to review the quality of your cyber presence and advise you on ways to mitigate any harm done by negative indicators.